Many people with ecommerce sites wonder about how to SEO for those sites. Search Engine Optimization, or SEO, is a series of practices that help your website rank higher in search engines. SEO for ecommerce sites is not very different than it is for other websites. However, there are more opportunities for proper SEO. We’ll look at some of these opportunities in this article.
Before you begin any SEO work, you need to do some keyword research. Research is the most important part of SEO. Targeting the right keywords makes your campaigns work. If you go in blind, you are not likely to find the best keywords. You need keywords for your homepage and product pages. You need to consider relevancy, search volume, and ranking difficulty. You should probably go for products that have a high exact match search volume (local, not global) in Google’s free Adwords tool. You can ensure that they have a low difficulty score in Moz’s keyword tool, or you could use our tools to help you with keyword research and get all your SEO tools in one location. Be careful not to choose keywords that are too broad or too competitive.
Pinpoint keywords for your blog
Creating blog content can help you rank higher in search engines. You can also put keywords that you couldn’t find a place for in your main website. You can also capitalize on long-tail keywords with your blog. Long-tail keywords are unique searches that people use to find things online. They consist of several words, a long-tail. Remember to write for people and not search engines. The keywords must make sense in the flow of the content and make sure your content is relevant and informative.
See what keywords your competitors are trying to rank for.
Search your competitors’ websites and see what keywords they are trying to rank for. Compile a list of those keywords. You can use tools online to figure out if your competitors have a higher domain authority than you do.
Consider where your competitors get their outbound links from.
You should certainly look at the outbound links your competitors are using. You may want to make a list of these and try to get a link to those sites yourself. You can reach out to the sites via blogger and media outreach. Make sure that these links have a good domain authority. You do not want to pick up inferior links because that can actually hurt your SEO efforts.
Make sure your site is SEO-optimized.
First, you want to make sure that your pages load quickly. People do not stay on sites where the pages load slowly. The only thing you’ll rank high for is a bounce rate. It’s easy these days to make sure that your website pages load quickly. Don’t use a lot of bells and whistles. Make sure content and images are the primary focus. Use a content management system that loads quickly. We recommend WordPress. It’s one of the best and is great for ecommerce sites with its WooCommerce plugin.
Optimize your keywords per page. You will also want to make sure that the names of your URLs are user-friendly and keyword-optimized. You need to have navigation that is easy to use and makes sense. Make sure that your internal links use keywords as anchor text to optimize the links. Finally, you will want to make sure a user’s experience is good when they come to your website. One way to increase usability is to make sure there are as few steps to checkout as possible. You want to ensure as well that you give your visitors a way to contact you directly. Live chat is especially good for ecommerce sites. There are many good widgets out there to help you with implementing live chat.
As you can see, how to SEO an ecommerce website is not difficult. It requires a little bit of planning and some know-how. There are many guides online that can help you navigate this process. We also offer tools to help you check your SEO and help you determine where it can be improved. Visit https://www.soloseo.com/#pricing for more information on those tools.