The world of search engine optimization is always changing, and many people want to know what 2016 has in store. In the past, all you had to do to rank well in the search engine results page was write an article that used the same keyword over and over. People did not respond well to this poorly written content, and it did not take long for search engines to catch on. When they did, they changed their page ranking systems.
This meant a lot of people who relied on poorly written articles lost their only traffic source overnight. This scares many people away from SEO. However, if you have a firm understanding of why search engines do what they do, you will not have to fear them. We are going to take a look at the SEO forecast for 2016. But first, we are going to learn why search engines do what they do.
What is Good for The Goose…
The first thing we need to do is understand why search engines do what they do. This will give us a better understanding of the concepts we are going to discuss in later sections. Now, search engines want people to keep using them. In order to achieve that, they need to deliver a great user experience. Poorly written articles that are stuffed with keywords don’t make for a good user experience. This is why search engines altered their ranking system and removed poorly written content for the top of their results page.
So, how can you rank well in search engines for 2016? It is simple; you need to write articles and create content that users will enjoy. This means you need to create high-quality, engaging content. When you create content with users in mind, you are on the same side as the search engines. Therefore, you are protecting your search engine rankings.
It is vital to have a website that supports mobile users. More and more people are surfing the Internet from portable devices, such as smartphones and tablets. Now, websites do not show up the same way on portable devices as they do on desktops.
This is because of screen size and resolution differences. Search engines know users want to access websites from their handheld devices. So, they favor sites that are mobile-friendly. In other words, websites that are mobile friendly tend to rank higher in search engine rankings than those that are not mobile friendly. If you want to rank well in 2016, you need to have a mobile-friendly website.
Web users don’t like to wait long for web pages to load. Web users want speed and efficiency. If a web page takes too long to load, they will navigate away. If all the websites on a search engine’s results page take too long to load, users will find another search engine. Search engines are now aware of this fact.
Therefore, they rank websites that have fast loading times higher than those that don’t. A well-optimized website that has a ton of high-quality content could see its search engine ranking drop if it takes too long to load. So, make sure your website loads within a few seconds if you want it to keep up in 2016.