To stay competitive in today’s marketplace online marketing is a necessity for nearly all businesses. The current business landscape nearly requires that you have an online presence. Some business owners find online marketing intimidating. Although there are many aspects to online marketing that need to be learned, it is a straight forward process. So, relax, sit back and learn some reasons why you don’t need to be intimidated with online marketing.
Search comes first
Most internet traffic starts with a search engine. When someone has a question, what’s the first response now? It’s probably – “Google it!” Your customers look up business or product questions using search engines, particularly Google. A solid online marketing plan requires that you optimize your website so that you have a high ranking on the search results pages when a potential customer enters a keyword search regarding your products and/or services.
You don’t need fancy web development
For online marketing to work once a person has found your site you need a clear-cut, easy to navigate site. Potential customers are looking for very specific things. You need to make those things easy to find on your website. The best online marketing strategies aren’t about understanding technology; rather, they are about understanding your customers. Ensuring that your website is user friendly and provides a good experience for your visitors is a key factor in online success.
People are the secret to online marketing
Yes, we alluded to that in the last point, but it’s so important that it bears repeating. When you are expanding your online presence, you need to learn what online shoppers expect so you can get their attention. Online marketing is about offering the right content, images, and information in the right places. Once you understand how your customers interact with the web, you can identify the best strategies for rich keyword content and other critical SEO components including website design, mobile design, and your social media presence. You can then learn how to use performance metrics to gauge results. The Solo SEO tools we have developed have extensive data analysis for you to gauge performance and help you learn what to do next. Our tools are user friendly and intuitive so learning curves are kept at a minimum. You don’t have to be an online marketing whiz to understand them.
You can do this.
Many people think they can’t do online marketing. It’s too tough. It’s a big mystery to them. The basics are quite straight forward. Online marketing requires that you have good SEO, a user friendly website, good social media, and that your marketing message stays fresh and consistent. This means you’re constantly updating your website and social media with new content. At Solo SEO we believe good content both from a keyword SEO standpoint and customer standpoint is the most important key to online success. Do not sacrifice quality for quantity. Search engines care about the quality of your content and so do your customers.
You need to do is to understand your customer and what they want. If you know how to talk to them in person, you can translate that to online marketing. Online marketing is just another way to communicate with your customers. Online marketing is another relationship building channel for you to use. You can transfer the skills you use to get business via other channels to your online marketing channels.
Feel free to visit our website at www.soloseo.com to find out more about our SEO tools. At Solo SEO, we’re here to help make online marketing less intimidating for you.