Should you focus on learning search engine optimization or should you hire someone to do search engine optimization for you? This is a question that every business owner who understands the importance of top search engine rankings must ask themselves. Choosing Do It Yourself Search Engine Optimization (DIY SEO) vs. hiring someone is not always a clear cut choice. There are advantages and disadvantages to both choices. However, here at Solo SEO we think we have the perfect middle path for small business owners that will help you learn SEO while giving you a suite of tools to help you get the best results possible.
Should I Learn SEO?
Truthfully, every business owner should have a basic understanding of SEO. SEO is the process of optimizing your website to get the highest search engine ranking possible. You must have a website in this day and age to succeed as a business even if you do all of your business locally. It’s just a fact. The vast majority of people now get their business information online. You should also make sure that your website is optimized for mobile devices because now more people use their mobile devices to do internet searches than those that use a computer. You don’t want to be out of the loop when people are searching for you.
It would be as if you didn’t exist. We all know what that would mean for your business, and it’s not good. As a business person, you should have a rudimentary understanding of what SEO is and how it affects your bottom line. SEO can drive people to your business so that they visit your website and if your offer is right become customers.
How does SEO get you more customers?
When your website is optimized for the search engines, people can find your business when they search for key terms or keywords that are related to your business. Your business show up in the search engine results as if by magic – but we all know it takes a lot of work and effort to be at or near the top on competitive search engine terms. SEO will rank your business by relevance and the higher your relevance the more perceived importance your business has.
Why Should You Know SEO?
Knowing what search terms people use to try and find your business is critical to good SEO. You need to optimize your website in such a way that people will find your business when they type in those keywords. You should understand the importance of good quality content. You want your pages to have the right amount of content and you want to update your content regularly. You may want to do this yourself or have someone on staff write your content for you, but you will at least want to check in on it from time to time. If you understand at least the basic tenets of good SEO, it will be easier for you to manage your overall business.
What if you hire someone else to do your SEO for you?
It’s fine if you decide to have someone else do your SEO for you, but, as a business owner, we think it’s important that you at least understand the basics of what that firm will do for you. If you hire an SEO firm, you want them to work on the content, the URLS, the keywords and the link-building. You want them to help you improve your search engine rankings. You want to see measurable results.
You are paying for it, after all, one way or another.
At Solo SEO we think the best solution is for you to do your own SEO and hire us to give you the tools to do it right. Our tools help with keyword planning, link building and content preparation. We provide you with what you need to do DIY SEO right. You get to control the results and see them in real-time. You get analysis that helps you keep a leg up on the competition. That’s the Solo SEO difference. We empower you to do SEO like a pro. Visit us today at www.soloseo.com.