Winning DIY SEO strategies for small business owners are built on a common foundation regardless of the type of business they own. DIY SEO is usually undertaken by those small business owners willing to use their time rather than their money to increase their website search engine rankings. The main goal of any effective small business DIY SEO strategy is to increase website traffic through top search engine rankings.
We believe that effectively using a business blog is one of the most effective online strategies for small business owners who engage in DIY SEO. A business blog gives you the opportunity to optimize your website pages for specific keywords. Each blog post should be focused on one target keyword phrase that is used periodically throughout the blog post. A good rule of thumb is to have the keyword phrase used 1% to 3% of the time throughout the blog post. You don’t want to overuse the keyword because that can penalize you with search engines. The practice of overusing a keyword, known as keyword stuffing, is not helpful for your search engine rankings. In fact, keyword stuffing can actually decrease your search engine ranking and can negatively impact your bottom line.
With any small business DIY SEO strategy it must be kept in mind the content is still king. Make sure that your content is well written and stays on topic. Your business blog should also include images that appeal to visitors. Most individuals react positively to website images. Images help keep people interested and engaged. Images should help tie your blog content together.
Small business owners who engage in DIY SEO will want to ensure that their business blog is cohesive. You should pick categories for content and come up with a content marketing plan to write about certain topics. We suggest uploading new posts to your blog at least once a week. This helps you improve your rankings in search engines because you’re regularly adding to your content base and adding new keywords so that users can find you using a variety of keywords.
While optimizing the rest of your website for SEO, you can benefit now from a fully optimized business blog. The blog will add optimized pages to your website and can be used as a basis to build a search engine optimized website structure for the rest of your website.
An optimized business blog will give you the foundation to use good DIY SEO strategies on your entire website. This includes making sure your pages are named appropriately and using a keyword on each page. You should have keywords in your title tags and a meta descriptions that use actionable wording. You want to encourage people to click through to your web page when they find you in the search engine results.
Set up your website architecture with categories and subcategories that are based on relevant keywords. You should also have a cornerstone page which lists a specific topic, some information about the topic, and links to articles and locations on your website that relate to that topic.
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