Small business marketing is important. As a small business owner you know that it is important that your business stands out from your competitors. There are many ways your business can stand out from the rest. Major ways to differentiate your business can help with defining your small business marketing objectives. To stand out from the crowd, you need to do things differently. We’ll give you some great ideas on how to differentiate yourself so when you market your small business, you’ll be ahead of the curve.
Differentiate your product or service.
When engaging in small business marketing, tell people what’s different about your product or service. How are you a unique alternative to your competitors? Can you offer a product that is so unique or trendy that your business is automatically associated with the offering? Maybe you can extend a product and add a valuable service to make the product uniquely useful to your customer. If you’re a service-oriented business, you can package your services as a product. For example, if you’re a consultant, you can base your package on an outcome with defined deliverables and a fixed price.
Carve out your market niche(s).
Be very specific when you define where you want to market yourself and to whom. Niche marketing is often a good place to start. You want to specialize but not to the point that your niche target market is too small to sustain your business. Niche markets are often not as price sensitive as larger markets; the customer base is often looking for top quality and is willing to pay for it.
Can you become known for an offer you make?
One of the best small business marketing tools you can use is to have an offer that’s unique to you and your business. There’s an accountant that offers 100% refund on tax preparation if their client finds four referrals for them. People know him as the 100% refund guy, and it pays dividends for him.
Solve a problem for your customers.
Can you make it easier for your customers to use your service? For example, are you a remodeler? Many times, people complain that remodelers are messy and they don’t clean up after themselves. Specify that you do this for free and you have the equipment to do it well. Painless dentistry is another thing that people appreciate. The point is that whatever business you are in there should be some way to solve a problem and differentiate yourself from the competition.
What kind of guarantee can you offer?
If you can offer a guarantee that’s so strong that no one else in your industry would consider doing it, advertise it and advertise it well. Come out boldly and announce your guarantee to the world. Don’t be afraid. If you can back it up, there’s nothing to fear. You will definitely differentiate yourself from the rest of the pack and think of all the ways you can market this guarantee to your benefit.
Is your customer service spot on?
You want to have amazing customer service. People expect to be treated well when they work with a company. If your company does not have amazing customer service, it’s time to invest in it. It will help your small business marketing and your bottom line. Give people more than you promise when they deal with your customer service department and they will be loyal to you and refer others to you.
Basically, in order to stand out from the rest, you must figure out what you have that makes you stand out from the crowd. Then, you must market that strongly to all of your small business marketing channels. Keep it in people’s minds and demonstrate that you really do stand out when you get their business so that you will become associated with this special thing. Need more small business marketing advice? Visit our blog regularly for more information.