What’s the importance of social media and what benefits can it bring your business? Social media is a medium that can help you get new business with very little financial investment. Social media channels are web-based communication tools that enable people to interact with each other by both sharing and consuming information. It’s a very important marketing tool for you to use whether you use Twitter, Facebook, Google Plus, or some other social media channel.
There are many benefits in using social media to market your business. In this blog we will focus on 5 of those benefits.
Social Media Increases Brand Recognition
Social media channels are places for you to speak with your brand’s voice and share brand content. It will make you more easily accessible to your customers. They can interact with you directly on social media. You will also become more familiar and recognizable to your existing customer base. For example, a frequent Twitter user could become familiar with your brand after seeing you in the newsfeed.
Social Media Gives You More Opportunities to Convert
Every post you make on social media gives you an opportunity to convert visitors into customers and current customers into repeat customers. Think of it as a constant audition. When you build a social media following, you’ll have access to your current customer base as well as a huge pool of potential new customers. You’ll be able to interact with all of them. Every blog post, image, and video gives these people a chance to interact with you. Every interaction has the potential to lead someone to your website and eventually a conversion. Of course, not every interaction with your brand will wind up with a conversion, but, with social media, you increase your chances of conversion.
Social Media Allows you to Have a Higher Brand Authority
By interacting with your customers regularly, you’ll be demonstrating good faith for them. It is a great way to build relationships of trust. When you post about your company, new audience members will want to follow you for updates especially if people are posting about your brand. The more people talking about you on social media, the better it is for you. If you can interact with major influencers especially on Twitter, your authority could skyrocket. If major influencers mention you, conversions are often higher than paid advertising.
Social Media Helps Increase Inbound Traffic
Without social media, your inbound traffic is limited to people who are already familiar with your brand and people using search engines searching for keywords related to your industry that you currently rank for. Every social media profile you add is a path back to your website. Every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you post on social media, the more opportunity you have to generate inbound traffic to your website. More quality traffic nearly always equates to more leads and more sales.
Social Media Marketing Improves Your SEO
SEO is the best way to capture relevant traffic from search engines. The requirements for SEO success are always changing. Google and other search engines may be calculating your social media results into their algorithms. We know if you’re on Google Plus that is true of the Google search engine. Search engines know that strong brands use social media so being active on social media could be a brand signal to the search engines that you’re a strong brand too. They’ll know that your brand is legitimate, trustworthy, and credible. If you want to rank for a certain set of keywords, it is wise to use them on your social media accounts as well.
The importance of social media cannot be overstated. We, at Solo SEO, encourage you to have a strong social media presence on a variety of social media networks. We also think you should post consistently and often. Keep coming back to our blog for more information on social media marketing, it is a tool you should have in your marketing arsenal. It’s a topic we’re passionate about.