Search engine optimization often requires expertise and skill. However, that does not mean that you cannot DIY your SEO, especially when you have a small business. There are many things you can do on your own. We provide tools to help you DIY your small business SEO. However, there are some things you should do to get to ball rolling.
Use Google’s tools
Google itself offers basic yet complete tools for mounting an effective DIY SEO campaign from start to finish. You can use Google Adwords, the Google Search Console, Google Analytics, and Google Trends. Google Adwords is helpful in finding the right keywords based on search volume. That’s always your first step in any SEO campaign. The Google Search Console provides comprehensive reports, site data, and other resources to help you improve your SEO. Analytics helps you refine your campaigns and your keyword lists by tracking what keywords are bringing in the most traffic to your site and how. You can also expand your keyword research by looking at what is trending on Google Search and by looking at trend histories over time. This will help you make educated decisions about what keywords to choose.
Know your target audience
This goes along with keyword research. You need to know what your target audience is so you can come up with relevant keywords and content that you can use to draw potential customers to your services and/or products. This includes knowing your target’s average demographics like age, gender, geographic locations and what they search for online. This will help you define a targeted, streamlined content strategy so you can prioritize what content to produce.
Master keyword research
Keyword research basically means knowing the best keywords for your marketing purposes. The best keywords are ones that customers use to search for what you offer. Look at how customers describe your business, products and/or services and also for the problems mostly related to those products or services. Think of variations to these words, including names of regions for specific searches. The Google Keyword tool is very helpful in determining which of these keyword combinations show the highest search volumes. Pick the keywords with the highest volume and the lowest level of competition. Then optimize your site for those keywords so that you can rank highly in search engines for those terms.
Produce regular, high-quality content
You will want to update your content regularly. Adding a new blog post, for example, once a week can be an easy and ideal way to increase your high-quality content on a regular basis. This could lead you to free traffic that will stick with you for months and even years to come. Your content must be relevant and helpful so that it will attract your customers’ attention. If you can build a following, you will be able to draw buyers from that pool.
Use social media to boost your SEO
Many small businesses ignore the importance of social media such as Facebook, Twitter, and Instagram. Keyword use is very important on these sites. You can use them to draw people to certain portions of your website. You want to build an organic following on social media and provide high-quality content on a regular basis – at least several times a week on each medium you use except Instagram which will require more content than usual and it will need to be visual. A strong social media presence driven by good content will seriously help you reach a wider outside audience.
So, now that you a little about DIY SEO, what steps are you going to start taking today? Let us know on our Facebook page at https://www.facebook.com/SoloSEO/.