Tag Archives: keyword research

Learn SEO Basics: Long Tail Keywords

As you’re learning about search marketing and SEO, you will definitely run into the phrase “the long tail”. Let’s turn this odd term into a familiar one by looking into long tail keywords.

The Marketing 4 Ps and SEO

Much of a discussion on marketing can be broken down into what is termed “The Marketing Mix, or the 4 Ps” namely; Product, Price, Place, Promotion. Product being the service or product we sell, Price being the retail price a customer will pay for the product, Place being the locale where the product is purchased […]

Killer Keywords

In search marketing keywords have the potential to render a site useless, give it wings, or get it shoved somewhere in between. Keywords are the connection to potential online clients, to attract them to what you offer, while bolstering online visibility. As more searchers find the snippet of your site applicable and click your link, […]

Keywords – More Than Meets the Eye

When you were a kid, did you ever have one of these transformers? I had several transformers and even loved watching the cartoon. A transformer, like Optimus Prime, would be a semi-truck at first, but then you could move the pieces around and make it into a robot machine. The tagline for Transformers was, “Transformers, […]