Small business is not a small thing. “Small” businesses, which are companies with 500 or fewer employees, employ nearly half of the US workforce. They create 1/3 of all of our exports. They’re responsible for the lion’s share of new jobs. With so many things to do in a small business online marketing is one thing that is often neglected. Online marketing for small business isn’t just about online marketing; it’s about all the activities that you do in your business. It happens via customer service, in how you run your workplace, and in what your customers say about your business. Online marketing is the lifeblood of many small businesses. We’ve got three big ideas about online marketing for small business that we think you should know about.
Customer service is online marketing.
Is your business on social media? If not, it should be. The correct answer here is yes. If so, then part of your customer service is done via online marketing. Customers expect customer service via your online marketing especially on social media. They will interact with you and they want answers as quickly as possible. Customer service happens in other ways online for example online reviews. Online reviews are critical to the success of many small businesses. They can either attract or repel people depending upon the review. When a review is positive, it’s probably the best online marketing you can get. If you have a bad review, you should try to respond to it and rectify the situation. Don’t be argumentative with the disgruntled customer. Be open to listen and to respond honestly and non-confrontationally. This will go a long way towards showing other customers that you are willing to admit to mistakes – everyone makes them – and work to repair them.
Recruitment can happen via online marketing.
Are you looking for new talent for your company? A great way to advertise your need is via your online marketing channels. Your target audience may know someone who would be a perfect fit. Have them help you recruit new talent. They’ll be engaged and get you in touch with people you may need. You should also showcase your business’ culture online. That means – post once in a while what it’s like to work at your business. You can do this on your social media channels and on your blog. Potential prospects will see that you offer a great opportunity for them.
All of your employees engage in online marketing.
Customer experience is very important. Each of your employees must work to make sure that your customers are happy. That means they are a part of your online marketing strategy whether they want to be or not. Your employees are ambassadors for your company. Although they may not directly be posting to your social media or writing your blog, each of your employees is shaping your online narrative by what they do and how they interact with your customers. They are the ones who give you good or bad reviews, positive or negative comments. They are an important part of your online marketing strategy.
As you can see, online marketing extends to all areas of your small business. You must have a solid strategy and have buy in from each of your employees. Online marketing can be the lifeblood of your business if you let it. Visit our blog for more information on online marketing.