You’ve decided to run a DIY SEO campaign. You feel you’ll save money, time and effort. Besides, you don’t want to work with an agency that doesn’t know your business. You know your business best. Now, as you begin to focus on your website’s SEO, you’ll be responsible for regularly making updates and changes to your website.
You are probably wondering if you can trust free tools for your DIY SEO campaigns. Of course, you can. Free SEO tools are often very beneficial. We offer two free SEO tool on our website. Our Link Search Tool helps you generate queries to run on top search engines. It will allow you to see where you stand on a given search. We also provide a keyword density tool. This shows you if your content is optimized for SEO or if you have too little or too much usage of the keywords in an article. Keyword stuffing is the overuse of keywords in an article. It’s a bad practice because it can lead to bad writing. Google penalizes site for keyword stuffing.
However, if you don’t use enough of the keyword phrase in your content for your DIY SEO campaigns, then you will find that you don’t rank for the keyword when people go looking for the term. Learning to write good SEO content is a skill you’ll want to learn to make your DIY SEO campaigns the most effective they can be.
You’ll also want to learn a lot about SEO in general. Learning and understanding SEO is something any marketer of business owner can do. You just have to remain passionate and driven. You need to follow best practices no matter what you do. Some SEO best practices include, but are not limited to:
- Making sure your website is easy to navigate,
- Optimizing your pages for keywords,
- Researching keywords,
- Using keywords to name your URLs,
- And designing your website to load quickly and for mobile users to get relevant information.
You can use free tools to see how your DIY SEO campaigns are running. Google Analytics is one such tool that you can trust. It’s free and provides you with some extremely valuable data. Google Analytics can help you dig into your users’ behavior while they’re on your website. It’ll also help you understand how your overall website is performing.
Google Analytics does a brilliant job at providing the data that will improve your bottom line. The data and analytics provided by Google are top notch and can be relied on for decision making and SEO campaign altering changes. While many of the keywords shown will not be provided, you can get an idea on how users are finding and landing on your site. Important metrics you can see include audience insights, traffic sources, engaging content, and conversion metrics.
If you’re going to go for a freebie, you don’t need to look further than Solo SEO and Google Analytics. For more information on DIY SEO tools, stay tuned to our blog.