Are you a real estate agent? Are you wondering what social media channels you should focus on? There are several that would work well for you. Social media for real estate is wide open and can take a lot of your time and effort if you don’t manage it correctly. In this article, we’ll give you some insight into different social media channels you can focus on if you’re selling real estate properties. We hope this information will help you make the final decision as to what social media is best for your real estate practice and the potential customers you want to attract.
Facebook has great analytics. The true worth of Facebook as a social media channel for a real estate agent is in its insights. Facebook collects data extremely well and can help you find your target audience more easily than many other social media platforms. You should craft specific ads and posts to that group of users. You want to hit your targets regularly. Facebook lets you know who’s clicking, sharing, and engaging with your content so that you can retarget ads based on certain zip codes, geographical areas, and even to specific email addresses. You can check out your photos to see which ones get the most engagement. You can share these analytics with your clients because they like to know that you’re reaching a lot of people.
Facebook can be a fantastic avenue in which to brand your real estate business. You can market all aspects of your real estate business, gain clientele, and encourage more referrals on your Facebook page. Facebook directly connects agents with potential clients so you should always post good, clear photos with detailed captions of the properties you’re trying to sell. You should also build trust and rapport with the community you’re working so hard on building. Sharing bits of knowledge about the real estate industry and helpful market information will develop deeper relationships with community members, potential buyers, and clients. Facebook doesn’t have a character limit so you can share longer messages with your community.
Instagram is a fantastic network to organically reach people. Your message will get in front of everyone who looks at a particular hashtag. Instagram is a great way to reach new customers who are searching for specific hashtags. You’ll get direct messages from individuals interested in your listings. It’s better than cold calling. You can use Instagram to do really short video tours (15 seconds max). You can also show behind-the-scenes photos of pre-listing house preparation or that happy couple you sold a home to recently. You can also display your familiarity with a certain neighborhood or city by using Instagram’s photo map, which uses the geotag feature to put a thumbnail of your photo onto a Google map so people can see where it was taken.
Twitter is all about engagement. If you can master the art of hashtags and make sure your tweets serve the needs of your clients, you will do very well with Twitter. It might be a challenge to keep your characters to 140 or less. However, it’s important to note that if you’re adding a link or an image, these no longer count towards the total character count so you can make messages make sense. You should use Twitter to share articles that are interesting to you and to your clients. Tweeting newsworthy updates about yourself and your business is also important.
Now the great thing about social media for real estate is that you can adapt your strategy to the different channels. Using different social media platforms is not only rewarding for your business but it is also surprisingly flexible. By creating a smart strategy, sharing relevant, interesting and creative posts, and being authentic, you can use the power of social media to your advantage and sell homes even faster than you are now.
We, at SoloSEO can help you monitor your real estate social media activity with our SEO tools. Visit our website at http://www.soloseo.com for more information.