We believe that SEO and blogging will not change too much in 2018. We expect to see a continuation of Google’s prioritizing mobile search results. SEO and blogging 2018 should be geared more towards mobile consumption. So, what are the hottest SEO and blogging 2018 trends? Let’s take a look.
Accelerated Mobile Pages – More individuals connect with the internet with mobile devises than by any other method. Search engines now take that fact into consideration when ranking websites. Google resolves accelerated mobile pages, or AMPs, around the mobile user experience. It’s a framework that’s designed to facilitate the web load faster on your mobile device. AMP is considered as a ranking factor and has a large impact on organic web visibility. It depends largely on the HTML files which load faster than other web pages. Faster loading pages assure customer retention and boosts traffic significantly.
Quality Content – SEO and blogging 2018 will not ignore content. Good, quality content is necessary to get organic web traffic and high search engine rankings. If you have a business blog, you should continue to use it. Post consistently and make sure the content is of high quality. Use bullet lists and subheadings for easy scanning. You will want to focus on one or two keyword phrases per new content page – that goes for blogs too. Avoid keyword stuffing because Google will penalize you for it.
User Experience – You want to focus on giving your users a good website experience. This means that you have a solid navigational system that’s easy to follow. We suggest using keywords to name your URL’s for ease of navigation. You should have a navigational chart of some sort so users can return to it to find what they’re looking for. You want your website to have short loading times and good content. Make it easy for users to checkout if they want to buy something. In general, ensure that your website adheres to good SEO and blogging practices throughout.
Video Content Sharing – Video is going to be even more prevalent in 2018. A video is something you can share on your blog and on your social media accounts. When you socially share a video, you are encouraging people to like it and link to it in their own accounts and on their own websites. Videos should be of high quality which is not hard to do these days. Even phones make great videos to use in your digital marketing efforts. Videos are great for conversions and help improve your search engine rankings.
We believe that SEO and blogging 2018 will move videos and mobile site friendliness to front and center. Learn how to effectively create and use videos as part of your overall website marketing strategy. Make sure your website mobile friendly. Most importantly ensure that your blog contains high quality in content and length. For more information on trends in SEO and blogging in 2018 and beyond, please stay tuned to our blog. We will revisit this topic again.