You should consider developing videos for your business. Why? A good business video can help increase the conversion rate of website visitors. It’s important to note that many web visitors like videos more than they do written content. In fact, YouTube is the second biggest search engine (after Google). What does that mean for videos for your business? Well, it shows that people like to consume video content.
Here are six reasons why you should start implementing a video content strategy for your business.
Your clients want videos for your business.
Research indicates that many potential customers want to view relevant business videos before making a buying decision. Most of today’s consumers would rather watch a video about some aspect of your business than read about it. A video about your business can help enhance the overall website experience on our website. You don’t want to lose business to a competitor because you don’t offer quality videos about business.
You can provide users with more content in less time.
Videos are an ideal way of communicating large amounts of information in a short period of time. According to Dr. James McQuivey of Forester Research, when you watch a minute of video, you are receiving the equivalent of 1.8 million words. Although this statement is merely an extrapolation of the adage a picture is worth a thousand words and how many pictures your brain sees in a minute of video, the idea is worth pondering. Videos are a great way to share information.
Videos for your business will help you with your branding.
Branding is not simple, but it is necessary. Videos for your business will allow you to further craft and shape your brand. Your brand should remain consistent across all mediums of content. Videos also allow you to convey emotions that you can’t achieve via other content mediums. Text and photos are not nearly as emotional as a good video. Video will allow you to add different attributes to your brand. It will evoke feelings about your business for your customer base and this should help your brand stick out in their minds.
Videos for your business can be used in a variety of ways.
You can use your video on your website, obviously. However, you can also push the videos out through other online channels like YouTube and your social media sites. You can also use video off-line on TVs if you have a brick and mortar business and even in email marketing campaigns. There are many uses for videos.
Videos improve website quality.
Videos for your business are a great way to make your website more user-friendly and improve the overall experience that end users receive when they visit your website. It’s a simple yet solid strategy to improve your website’s overall quality.
Videos for your business show your business’ personality.
Every business has a unique personality. You can try to convey it through words and images, but it’s not as easy as through video. In a video, you can showcase your business’ personality. It makes you more accessible to your clients, which is something they will strongly respond to.
As you can see, you should develop videos for your business. They provide many good ways for you to showcase what your business is all about to your client base. Videos are a great SEO tool to help in driving traffic to your site. There’s really no reason not to do a video for your business. Why not get started today?