“If you build it, they will come” may be a relevant strategy for sports marketers and baseball enthusiasts, but in the competitive trenches of digital marketing it’s unlikely to drive more than a bare trickle of qualified traffic to your company’s website. A quality SEO, or search engine optimization, effort is absolutely critical to attracting prospective customers searching for information about the products or services that your business can provide. (more…)
It’s an exciting world in the business realm. Since the advent of the Internet, new and innovative outlets have hit the market to allow business owners to reach a larger customer base than ever before, and from the comfort of your home or office, you can now get your products and services to people on the other side of the globe instantly. Whether you are new to the world of online commerce or you’ve had a working website for quite some time, there are some SEO for small business tips you may not be utilizing that you should implement. (more…)
Blog, blog, blog: you’ve probably heard that a dozen times in the ecommerce world. Why should you bother? After all, your business is doing well. Or maybe you’re just starting out and don’t see why you should devote time to blogging. The bottom line answer is that blogging increases your website traffic, which can lead to higher search engine rankings and generate more sales. Emails and phone calls are fine, to a point. Bringing in new business requires that you take advantage of social media. If you aren’t sure where to start, try these tips. (more…)
Online marketing continues to get more and more specialized. Many marketing channels require deep knowledge and commitment to techniques that don’t translate into other areas. But there are still some marketing tactics that benefit multiple channels. Guest blogging is great example of this. Guest blogging marketing can help your online marketing in a number of ways. (more…)
If you are new to Internet marketing, you may have heard about the importance of SEO. You may also have heard others talking about how effective a PPC campaign can be. While these statements are both true, it is hard to get the most from these marketing techniques without a basic understanding of what they are. With that in mind, let’s take a look at the differences between SEO and PPC. (more…)
SEO is an ever changing process. This means you need to keep up with the changes if you have the slightest chance of ranking in 2016. Traditional methods are beginning to work less and less due to search engines becoming smarter and webmasters having less control over which keywords will rank. Below are several ways and factors that come into play when ranking in 2016. (more…)
SEO can feel mysterious for those of you who do not have a technical background in the subject. However, it is still a critically important aspect of online marketing. SEO is one of the biggest ways to affect the traffic to your brand’s website. That is why SEO can make or break your business. If those three letters have always been elusive for you, this post will clear it up using non-technical language that still shows you why SEO matters. (more…)
Search Engine Optimization (SEO ) is crucial to success with any internet based business or blog. It’s also a bit of a mystery to people who are new to writing content online. SEO for beginners is here to make life a little easier.
Google’s local ranking factors are certainly one of the most crucial studies for small businesses and search marketers attempting to optimize local search. Local SEO is perhaps the most fundamental marketing tool for local businesses, and careful search engine optimization can drastically improve your rank on Google and other search engines.
The world of search engine optimization is always changing, and many people want to know what 2016 has in store. In the past, all you had to do to rank well in the search engine results page was write an article that used the same keyword over and over. People did not respond well to this poorly written content, and it did not take long for search engines to catch on. When they did, they changed their page ranking systems.