Blog

bring your small business online
Link Enlarge

5 Proven Reasons Why You Need to Bring Your Small Business Online

You don’t have your small business online. Why? What’s stopping you? There are many proven reasons why it’s important to have your small business online. In this blog post, we’ll focus on five. The truth of the matter is if you don’t have your small business online, you are missing out and a lot of potential customers. That’s the bottom line and it definitely affects your bottom line.

Customers expect your small business to be online.

  • Studies suggest that the majority of people expect a business to be online. They want the business to provide some kind of online content regarding their business so they can search it before deciding to use that business. If you’re business is not online, many people aren’t even going to consider your goods or services. You might as well not have a business in their eyes, and that’s not a good thing for you.

bring your small business online

Having your small business online provides users with social proof.

  • Social proof is the recognition that you are online and it provides information about your reputation. If you’re online, chances are people have talked about their experiences with you either via testimonials on your website (which are a great thing to have) or online reviews. There are now a plethora of review sites. Yelp is probably the most common. If you link to reviews or testimonials on your own website, then users will feel more confident about using your business. The experiences of your other customers will persuade them positively (or negatively) on whether to work with you.

 

A web presence saves you money on advertising.

 

  • If you build a website and use a free building tool like WordPress, you can save a lot of money on website development. WordPress is a great tool and it’s very interactive. You don’t need to know how to code to build a professional-looking website. You will have to pay for hosting and for the domain name, but these are nominal fees when compared with mailing out brochures or flyers. Once you have your website built, you can begin to cultivate an email list from your website traffic. These are people who are very likely interested in your products or services or they wouldn’t have given you their email to contact them. You can create professional newsletters and brochures using MailChimp or other marketing tools. MailChimp has free options that allow you to send to your newsletter to hundreds of people.

 

Your competitors are online.

 

  • In the rough and tumble world of business, you need to know that you have a leg up on the competition. If your competitors are online and you’re not, generally speaking people will buy from them and not you. That’s going to hurt your business in both the short term and the long run. Get your small business online ASAP.

 

You’ll never really be closed for business.

 

  • This doesn’t mean you have to work 23/7, however your website will be. Your website is always open and ready for business. You can still keep your current business hours. However, if someone is searching and wishing to buy your products or services at 3am, they can. An online store can also dramatically increase sales because people from other geographic locations can purchase your goods. This creates revenue streams you may never have even thought of.

 

We hope you’ll stay tuned to our blog to find out how to maximize your website so it brings you a steady stream of potential customers. We’re Solo SEO and we know SEO can work for you, but first you have to be online.

Tags:
seo strategies
Link Enlarge

Handling SEO Without Turning Into A Programmer

As you’re probably aware, having your website pop up at the top of the search engine results page isn’t something that happens by accident. It takes a lot of hard SEO work to rank well on your chosen keywords. Don’t shy away from tackling your own optimization work if you don’t have a technical background! This is a skill like any other, and picking it up is easier than you think.

Read More

Tags:
successful seo
Link Enlarge

How Do You Know if Your SEO Is Successful?

You’re working on your search engine optimization (SEO). You’re working hard on it. How do you know if your SEO is successful or not? Successful SEO is not always clearly evident so we’ll give you some things to look at so you can see some measurable results. This will help you determine if you’re engaging in successful SEO and, if not, we’ll tell you that you need to step up your game.

Read More

Tags:
10 things broken in seo
Link Enlarge

10 Things that are Broken in SEO

http://www.thisisbroken.com/b/2006/11/furreal_friends.html

PageRank

Google’s two conflicting goals

URL canonicalization

No structured training?

Read More
seo your website
Link Enlarge

Can You Really Save Thousands If You Start to SEO Your Website?

Business people have to be careful where they spend their time and money. Sometimes, they don’t have the money to hire an search engine optimization firm to perform search engine optimization (SEO) on their website. They try to do it themselves. Can it be done? Yes, it can. You can literally save thousands of dollars if you SEO your website in a DIY fashion.

Read More
Tags:
optimizing your website
Link Enlarge

10 Ways to Start Optimizing Your Website Now

Do you want your website to be found by potential customers? Have you started optimizing your website? Search Engine Optimization, commonly called SEO is the best way to increase your search engine rankings so you can be found on the web. In this blog post we are going to focus on 10 things you can do to begin optimizing your website. These 10 things should make a big impact as your optimizing your website for search engine rankings.

Read More
Tags:
seo for business
Link Enlarge

How SEO Can Help Your Business Grow?

Search Engine Optimization (SEO) and business growth often go hand in hand. SEO can definitely help your business grow, but how? Well, the fact is that this is the internet age. The vast majority of consumers are now using the internet to search for products and services using search engines. Many people are now more comfortable making purchases or finding service providers online than they are dealing with people in person. Of course having a website on the internet is not enough, for your website to help in business growth high rankings on search engine results pages is a critical element, and that is where SEO comes into play.

Read More

Tags: , ,
Search marketing terms
Link Enlarge

Learn SEO Basics: Search Marketing Lingo You Should Know

Duplicate Content
Unique Content
Link Building
Anchor Text
Spider
PR/PageRank
Alexa Rank
Backlinks/Inbound Links
Landing Pages
Optimized Content
Link Juice
White/Gray/Black Hat

how to seo
Link Enlarge

Save Thousands By Learning How To Do SEO Yourself

Do you want to learn how to do Search Engine Optimization (SEO), but you’re not sure how to get started? You’ve heard that Do It Yourself Search Engine Optimization (DIY SEO) can save you lots of money while increasing your bottom line. Can it? Well, yes, learning how to do SEO yourself can save you money, and if done correctly should increase your bottom line. Hiring an SEO firm to do your search engine optimization for you can be very expensive. It does take time to perform DIY SEO, but for most small to medium sized companies DIY SEO is generally the most viable and profitable option.  For larger companies, having someone on staff that actually has an in depth knowledge of SEO is vital in determining if you are getting value from your SEO firm.  In other words, there are benefits to knowing how to do SEO for those on a tight budget as well as those verifying value from outside SEO firms.

Read More

Tags:
seo web analytics
Link Enlarge

Have you put much time into your Web Analytics?

Doing SEO and Search Marketing in general without doing Analytics is like trying a new diet and never looking in the mirror or stepping onto a scale.

During the last few months in developing Analytics App I’ve really “re-discovered” Analytics for myself. I thought I knew a lot about web analytics already, but then I really immersed myself into the topic and have learned a ton of new things, some of which I have yet to implement (because there really is so much you can do). I was also accepted to speak at SMX Analytics in Toronto, March 31 – April 1, 2009 in the “Up Close with Google Analytics” session, so I’ve been doing more and more to make sure I can give out some real substantive info during my presentation. (If you’d like to go to SMX Analytics, use SPEAKSA as a coupon code for 15% off!)