Search Engine Optimization (SEO) and business growth often go hand in hand. SEO can definitely help your business grow, but how? Well, the fact is that this is the internet age. The vast majority of consumers are now using the internet to search for products and services using search engines. Many people are now more comfortable making purchases or finding service providers online than they are dealing with people in person. Of course having a website on the internet is not enough, for your website to help in business growth high rankings on search engine results pages is a critical element, and that is where SEO comes into play.
Being online and having an online presence are two different things. Good SEO can help you have an online presence, or in other words, SEO can help you be found on the first few pages of search engine results pages for search terms, aka keywords, for your products or services. When done correctly, SEO can help businesses grow in significant ways, often significantly increasing your bottom line. When done wrong, however, SEO can sometimes cause long-term harm to a business and its online credibility.
To better understand how to grow your business with SEO, you must understand how Search Engines work. When an individual types a phrase into a search engine, the search engine uses its unique algorithm to yield results relating to that query. The algorithm essentially retrieves what it deems the ‘best’ results for the query.
Search engine algorithms looks at many different aspects of a web page to figure out whether it’s relevant to a query or not. Some of these ‘ranking factors’ include content (readable words on website pages) with regard to relevance, the keywords contained in the content, and the length of content on a page; meta tags and title tags; the number of backlinks coming to the page; and if the website page contains a video. No one except the search engine companies themselves really know the exact weight given to each of the factors they look at, and the various search engine companies can change the algorithm at any time.
For you to use SEO for business growth, you must optimize the known SEO ranking factors to influence where a search engine ranks your website pages in its results. There are many factors besides keywords to figure into your SEO strategy. You want to know how search engines work as we mentioned, but you also want to know what your customers are searching for. You want to improve the relevance of your overall website so that it’s ranked higher in search engines as well as converting those viewing your website into customers.
Generally you need content and a lot of it to have good search engine rankings. However, it must be quality content that is keyword optimized. You should also have a well-structured website that is easy to navigate. SEO is not something you do once and you’re done. It’s an ongoing process for the life of your website and your business.
So SEO drives business growth by making sure that you are found online. It increases your business’ visibility and reputation. The higher your site is ranked, the more likely people searching online are to use your service or buy your products. SEO absolutely can help your business grow. To find out how Solo SEO can help you achieve your SEO goals visit our website at soloseo.com.