SEO changes at a rapid rate. However, there are some practices that you should always engage in like having quality content, optimizing your site for mobile devices, and engaging in social media marketing. What are the SEO tips you can rely on in 2017 and beyond to make sure your website has the best chance for a top the search engine ranking? We’ll explore them here.
Small businesses and Facebook. What’s the relationship between the two? Should there be a relationship between the two? Absolutely. Small businesses should be active on Facebook for many reasons. We’ll explore some of these reasons in this blog post.
People Love Facebook.
Facebook gets results for small and big businesses alike. Not being active on Facebook is almost like not having a website. Many more people use Facebook than other social media channels and your small business can benefit from the network activity. Facebook has over a billion users. Yes, a billion. If you have an active presence on Facebook, you can almost be assured of referral traffic and new business.
Facebook Users Love Good Content.
Facebook is one of the few social media sites that allows you to be creative with your content. You’re not limited by characters or just images like on Twitter and Instagram. Of course, you should use images in your posts. People are, by nature, visual creatures.
Facebook Users Love Regular Content.
Just like a blog, you have to keep your Facebook page up to date and current. We recommend that you post at least a couple of times a week. Some small businesses post a few times a day. If you can manage that, that would get your message out to potential customers on a daily basis. You’ll get more shares and more interaction based on the fact that you have more posts.
Facebook’s Business Pages Cost Nothing to Use.
You have this fantastic network that costs nothing for you to use. Setting up a Facebook business page is free. Posting on it is free. Sharing content is free. You get the idea. The only thing that’s not free is Facebook ads. You can use these to expand your user base. You can set your own budget. You can reach thousands of users for just $5 on a boosted post, but remember, you can do a lot for free. If you’re on a shoestring budget, Facebook is a great marketing tool that’s no cost to low cost to use.
Small Business Can Reach a Targeted Audience on Facebook.
If you use ads, you can limit who sees them by their interests and even location. If you’re a local business, you can limit your range to within 10-15 miles of your business. If you learn to target your ads correctly, you can get more bang for your limited buck. It’s really a win-win for your small business and Facebook.
If You Learn How to Use Facebook Insights, You Can Better Target Your Posts.
Facebook insights let you see which posts get the most interaction. You’ll also see your page likes and whether they’ve gone up or down recently. You can dig around and find out how specific posts are performing and glean the demographics of your fans. You can’t get this kind of data from running a newspaper ad.
Small Business Can Build Brand Loyalty on Facebook.
If you consistently provide valuable and engaging content on your site, your followers will stay loyal to you even if you make mistakes. People tend to look online to see where they should buy from. They predominantly search social media. If you are active on the page and respond to fan’s comments, then these folks are more likely to turn into paying customers.
Small Business Can Create More Web Traffic Using Facebook.
Say you write a blog. You can link to the blog on Facebook. The end users you have on Facebook will go look at your blog and may take a look at your website. Sure, not all of them will do so, but enough will that you will see an increase in web traffic when your small business uses Facebook.
Your small business needs Facebook. The more active you are on Facebook, the more results you should see.
You don’t have your small business online. Why? What’s stopping you? There are many proven reasons why it’s important to have your small business online. In this blog post, we’ll focus on five. The truth of the matter is if you don’t have your small business online, you are missing out and a lot of potential customers. That’s the bottom line and it definitely affects your bottom line.
As you’re probably aware, having your website pop up at the top of the search engine results page isn’t something that happens by accident. It takes a lot of hard SEO work to rank well on your chosen keywords. Don’t shy away from tackling your own optimization work if you don’t have a technical background! This is a skill like any other, and picking it up is easier than you think.
You’re working on your search engine optimization (SEO). You’re working hard on it. How do you know if your SEO is successful or not? Successful SEO is not always clearly evident so we’ll give you some things to look at so you can see some measurable results. This will help you determine if you’re engaging in successful SEO and, if not, we’ll tell you that you need to step up your game.
http://www.thisisbroken.com/b/2006/11/furreal_friends.html
PageRank
Google’s two conflicting goals
URL canonicalization
No structured training?
Business people have to be careful where they spend their time and money. Sometimes, they don’t have the money to hire an search engine optimization firm to perform search engine optimization (SEO) on their website. They try to do it themselves. Can it be done? Yes, it can. You can literally save thousands of dollars if you SEO your website in a DIY fashion.
Do you want your website to be found by potential customers? Have you started optimizing your website? Search Engine Optimization, commonly called SEO is the best way to increase your search engine rankings so you can be found on the web. In this blog post we are going to focus on 10 things you can do to begin optimizing your website. These 10 things should make a big impact as your optimizing your website for search engine rankings.
Search Engine Optimization (SEO) and business growth often go hand in hand. SEO can definitely help your business grow, but how? Well, the fact is that this is the internet age. The vast majority of consumers are now using the internet to search for products and services using search engines. Many people are now more comfortable making purchases or finding service providers online than they are dealing with people in person. Of course having a website on the internet is not enough, for your website to help in business growth high rankings on search engine results pages is a critical element, and that is where SEO comes into play.
Duplicate Content
Unique Content
Link Building
Anchor Text
Spider
PR/PageRank
Alexa Rank
Backlinks/Inbound Links
Landing Pages
Optimized Content
Link Juice
White/Gray/Black Hat
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