How SEO Can Help Your Business Grow?

Search Engine Optimization (SEO) and business growth often go hand in hand. SEO can definitely help your business grow, but how? Well, the fact is that this is the internet age. The vast majority of consumers are now using the internet to search for products and services using search engines. Many people are now more comfortable making purchases or finding service providers online than they are dealing with people in person. Of course having a website on the internet is not enough, for your website to help in business growth high rankings on search engine results pages is a critical element, and that is where SEO comes into play.

Being online and having an online presence are two different things. Good SEO can help you have an online presence, or in other words, SEO can help you be found on the first few pages of search engine results pages for search terms, aka keywords, for your products or services. When done correctly, SEO can help businesses grow in significant ways, often significantly increasing your bottom line. When done wrong, however, SEO can sometimes cause long-term harm to a business and its online credibility.

seo for business

To better understand how to grow your business with SEO, you must understand how Search Engines work. When an individual types a phrase into a search engine, the search engine uses its unique algorithm to yield results relating to that query. The algorithm essentially retrieves what it deems the ‘best’ results for the query.

Search engine algorithms looks at many different aspects of a web page to figure out whether it’s relevant to a query or not. Some of these ‘ranking factors’ include content (readable words on website pages) with regard to relevance, the keywords contained in the content, and the length of content on a page; meta tags and title tags; the number of backlinks coming to the page; and if the website page contains a video. No one except the search engine companies themselves really know the exact weight given to each of the factors they look at, and the various search engine companies can change the algorithm at any time.

For you to use SEO for business growth, you must optimize the known SEO ranking factors to influence where a search engine ranks your website pages in its results. There are many factors besides keywords to figure into your SEO strategy. You want to know how search engines work as we mentioned, but you also want to know what your customers are searching for. You want to improve the relevance of your overall website so that it’s ranked higher in search engines as well as converting those viewing your website into customers.

Generally you need content and a lot of it to have good search engine rankings. However, it must be quality content that is keyword optimized. You should also have a well-structured website that is easy to navigate. SEO is not something you do once and you’re done. It’s an ongoing process for the life of your website and your business.

So SEO drives business growth by making sure that you are found online. It increases your business’ visibility and reputation. The higher your site is ranked, the more likely people searching online are to use your service or buy your products. SEO absolutely can help your business grow. To find out how Solo SEO can help you achieve your SEO goals visit our website at soloseo.com.

Learn SEO Basics: Search Marketing Lingo You Should Know

Search marketing terms

Duplicate Content
Unique Content
Link Building
Anchor Text
Spider
PR/PageRank
Alexa Rank
Backlinks/Inbound Links
Landing Pages
Optimized Content
Link Juice
White/Gray/Black Hat

Save Thousands By Learning How To Do SEO Yourself

how to seo

Do you want to learn how to do Search Engine Optimization (SEO), but you’re not sure how to get started? You’ve heard that Do It Yourself Search Engine Optimization (DIY SEO) can save you lots of money while increasing your bottom line. Can it? Well, yes, learning how to do SEO yourself can save you money, and if done correctly should increase your bottom line. Hiring an SEO firm to do your search engine optimization for you can be very expensive. It does take time to perform DIY SEO, but for most small to medium sized companies DIY SEO is generally the most viable and profitable option.  For larger companies, having someone on staff that actually has an in depth knowledge of SEO is vital in determining if you are getting value from your SEO firm.  In other words, there are benefits to knowing how to do SEO for those on a tight budget as well as those verifying value from outside SEO firms.

Everyone that has a website should at least learn basics of how to do SEO. You’ll learn a lot about what your customers want and thinking more of their needs in the long run.

how to seo

What are some things that doing your own SEO will do for you?

Understand your target customers and online market.

Knowing what your offline customers need is only half the story. Today, with the prevalence of the internet, you need to know what your online customers need too. Search online for products and services you offer and take note of the most prominent websites for those products and services. Check out their customer reviews and see what their customers want. This can translate into revenue for your business especially if you’re being proactive about what your customers need.

Master keyword research.

You know what your industry’s jargon is, however, your customers might use different words and terms to find your industry than you would. You need to become aware of the words your customers use for their searches and make sure your website is optimized for those search terms. The process of keyword research will provide you with a thorough understanding of keyword phrases, search terms, and online demand for the products and services you sell. It will give you a leg up on your competition. A good idea might be to print out your keyword research and put it on a notice board or somewhere else that’s handy and easy to be seen. It will serve as a constant reminder of your online focus.

Revamp your website.

We’re going to assume you already have an online presence here. Why? Well, it’s the internet age and nearly every company needs to be online to stay competitive. A company website is just a fact of the marketplace these days. Once you know which keywords are used by your potential customers to find your product and/or services, you need to go through your website and make sure that you have content that is optimized for those keywords. The keyword optimized content should include both your static web pages and your blog posts. If you need a redo of all your website content, you might want to hire a professional SEO writing service to help you, but if you have a decent writer on staff, you can revamp your website easily and inexpensively. Most content can be easily adapted to keywords and search terms. This will greatly improve your SEO. Optimized keyword content is one of the best ways to improve your search engine rankings.

Consistently add new content to your website.

Your website will need to keep being updated to stay relevant to search engines like Google. New content should be added, on a regular basis. This can be done by adding new static pages to your content for services or products. However, the easiest and perhaps most efficient way to do this is through blog posts. You can gear each blog post towards a specific keyword or search term and write to that term. This is the nuts and bolts of how to do SEO. The important thing is that you stay consistent and publish content that is relevant to your industry and your customers’ needs and expectations. Always keep your target audience in mind when writing new content.

Build your social media network. 

If you’re not on Social Media yet, what’s stopping you? If you are, then – are you posting consistently? Are you linking back to your blog or website about once a week? Are you producing interactive posts? These are posts that can get engagement from your clients. A good way to get interaction is by asking questions. At Solo SEO we believe the three most important social networks to be on are Facebook, Twitter, and Google Plus. Google Plus will actually index your posts in their search engine results and give you another way of being found online.

Read SEO Blogs.

One of the best ways to learn how to do SEO is to read about how others do SEO. We suggest that you read blogs like this one so that you can figure out what the best tips and tricks are. Sure, some things stay the same, we believe that optimized keyword rich content will always be the key ingredient to top search engine rankings, however, SEO is evolving and therefore ever changing so your SEO strategies to be effective must change as well. SEO research will help give you ideas on what you need to do for your own Search Engine Optimization. Do a search under SEO, DIY SEO, Search Engine Optimization, and Do It Yourself Search Engine Optimization to get started finding out what is available. You not only need to know how to do SEO, you’ve got to go out and do SEO. SEO is an ongoing task.

Have you put much time into your Web Analytics?

seo web analytics

Doing SEO and Search Marketing in general without doing Analytics is like trying a new diet and never looking in the mirror or stepping onto a scale.

During the last few months in developing Analytics App I’ve really “re-discovered” Analytics for myself. I thought I knew a lot about web analytics already, but then I really immersed myself into the topic and have learned a ton of new things, some of which I have yet to implement (because there really is so much you can do). I was also accepted to speak at SMX Analytics in Toronto, March 31 – April 1, 2009 in the “Up Close with Google Analytics” session, so I’ve been doing more and more to make sure I can give out some real substantive info during my presentation. (If you’d like to go to SMX Analytics, use SPEAKSA as a coupon code for 15% off!)

SEO in a Recession

seo in a recession

Now that we’re officially in a recession (and have been since December 2007 according to the National Bureau of Economic Research), I wanted to put forward some thoughts about doing SEO in a recession. The last “recession” was the dot-com and 9/11 days (2000-2001), but it was more so a “contraction” as they call it, and it lasted 12-24 months. I don’t know about you but I think we’re in this one for a while…it’s already been 1 year and it’s still compounding.

A great article on how to go about “bootstrapping” your business discusses several things that entrepreneurs should do to save money and get products out the door and launched. It’s great advice that is applicable to doing SEO for your site right now.

Tips for Optimizing Your Video for SEO

Creating a video can be an exciting way to add content to your site. Not only does it appeal to your customers’ visual senses, but it allows you to tell a unique story or point of view that can draw them in. While everyone knows that first rule for creating a video for the web involves quality and value for your customers, there are other things that you can do in order to optimize your video for SEO purposes. Use the following hints as strategies that will help your video rank higher on search engines. (more…)

The Risks of DIY SEO Without Proper Technical Support

DIY SEO

DIY SEO might be something you’re interested in. Unfortunately, if it’s not done right, you could inadvertently hurt your search engine ranking. You don’t want DIY SEO to get you into trouble with search engines. You must steer clear of ‘Black Hat’ (or bad) SEO practices. Without the proper technical support, you might not even know what you’re doing wrong. (more…)

YouTube Video Optimization for SEO

YouTube presents video content in a social setting, giving you valuable marketing opportunities. Learning how to create and publish videos on YouTube requires a minimum level of expertise, but harnessing the power of videos requires SEO skills that differ from the skills necessary for traditional SEO. (more…)

Repurposing Content for Social Media

It’s no secret why social media marketing isn’t on anyone’s list of hobbies. You spend so much of your time thinking of and writing content for your blog to increase traffic that you don’t want to take on anything more. It’s understandable and most site owners and bloggers would immediately commiserate with you if you shared your content creating woes. With social media’s current impact on SEO, you don’t have a choice but to use social media marketing tactics when your goal is to rank high or even keep your rank on Google search results. When the number of fans that your social media profile has directly influences your search engine rankings, it’s not advisable to ignore the task.

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How to Get Affordable SEO Services for Small Businesses?

How can you get affordable SEO services for small businesses? As a small business owner, you must know that you need affordable SEO services. Search Engine Optimization, or SEO, can make a big difference in your business’ profitability. More and more people are searching for businesses online. Without optimizing your business’ keywords and content for your company website means you won’t be found when people who want your services are looking for you. (more…)