Blog, blog, blog: you’ve probably heard that a dozen times in the ecommerce world. Why should you bother? After all, your business is doing well. Or maybe you’re just starting out and don’t see why you should devote time to blogging. The bottom line answer is that blogging increases your website traffic, which can lead to higher search engine rankings and generate more sales. Emails and phone calls are fine, to a point. Bringing in new business requires that you take advantage of social media. If you aren’t sure where to start, try these tips. (more…)
Online marketing continues to get more and more specialized. Many marketing channels require deep knowledge and commitment to techniques that don’t translate into other areas. But there are still some marketing tactics that benefit multiple channels. Guest blogging is great example of this. Guest blogging marketing can help your online marketing in a number of ways. (more…)
If you are new to Internet marketing, you may have heard about the importance of SEO. You may also have heard others talking about how effective a PPC campaign can be. While these statements are both true, it is hard to get the most from these marketing techniques without a basic understanding of what they are. With that in mind, let’s take a look at the differences between SEO and PPC. (more…)
SEO is an ever changing process. This means you need to keep up with the changes if you have the slightest chance of ranking in 2016. Traditional methods are beginning to work less and less due to search engines becoming smarter and webmasters having less control over which keywords will rank. Below are several ways and factors that come into play when ranking in 2016. (more…)
SEO can feel mysterious for those of you who do not have a technical background in the subject. However, it is still a critically important aspect of online marketing. SEO is one of the biggest ways to affect the traffic to your brand’s website. That is why SEO can make or break your business. If those three letters have always been elusive for you, this post will clear it up using non-technical language that still shows you why SEO matters. (more…)
Search Engine Optimization (SEO ) is crucial to success with any internet based business or blog. It’s also a bit of a mystery to people who are new to writing content online. SEO for beginners is here to make life a little easier.
Google’s local ranking factors are certainly one of the most crucial studies for small businesses and search marketers attempting to optimize local search. Local SEO is perhaps the most fundamental marketing tool for local businesses, and careful search engine optimization can drastically improve your rank on Google and other search engines.
The world of search engine optimization is always changing, and many people want to know what 2016 has in store. In the past, all you had to do to rank well in the search engine results page was write an article that used the same keyword over and over. People did not respond well to this poorly written content, and it did not take long for search engines to catch on. When they did, they changed their page ranking systems.
The way that Google ranks websites may be quite complex, but one thing is for sure these days: your social media marketing and SEO are now highly interconnected.
Simply put, if you have a website and want it to rank high on Google search results, you should pay attention to social media sites, such as Facebook, Twitter and Google +. It has been shown time and time again that businesses which have a strong social media presence do better when it comes to SEO than those who don’t. Setting up social media pages for your organization is quite easy and can be done in just a few minutes, so there is really no reason as to why you shouldn’t get started right away. (more…)
With mobile internet browsing slowly overtaking desktop and laptop browsing, business owners and marketing experts alike are switching to mobile ideas that can revolutionize how search engine optimization works. Many of the successful eCommerce businesses such as Amazon and Apple have already begun to cater their strategies towards captivating a market of individuals that browse their products and services on a smart device as opposed to a desktop. In this article you will learn about mobile SEO and how to correctly implement it to expand your products, customer base, and services.