Although I’ve known it all along, these three words sunk into my mind during a business meeting last night: “Content is Forever“. I thought of all the investments you can make in SEO, your site design, site organization, links, etc. Those things can change and “die”, but your content can live forever.
Content is such a personal and sensitive aspect of your interaction with your customer because IT IS your interaction. The difference between so-so content and great content is HUGE. Yes, you can write your own content. From our experience in web content writing, great content comes from talented writers. Seeing what our writers can put out in a matter of hours compared to my own writing is night and day.
With content you pay for it once and then its done. Compare that to link building, where if you are buying links you may pay every month for those links and if you don’t, they go away.
Your content is what sells your product, your service. Your content is what engages your customer, keeps their eyes and mouse on your site. Your content is what defines you and your company.
And content is one of the only SEO investments that can live forever.