Tag Archives: content marketing

The Importance of Blogging for Increased Traffic

With all the changes in the Google algorithm over the years, one thing has remained consistent when Google determines the quality or relevance of a site, and that is content. If fact, some experts believe Google has effectively been able to reduce the gaming of rankings so much, that content has actually become more important […]

5 Ways to Get Visitors Coming Back Every Day

Launching “Link Bait” is a new and popular strategy for gaining traffic and links (and hopefully conversions), but one of the problems is that one visit isn’t enough! I’d like to discuss 5 ways to help keep your visitors coming back every day, besides just posting more often and having good content! Before I get […]

Don’t blog to live, blog to sell

Back on October 15, (I just read it today, I’m a bit behind in my reading) Andy Beal had a post about blogging and making a living as a blogger. I like Andy, I like his presentations, I like his business sense, and I just like the guy.

Content is Forever

Although I’ve known it all along, these three words sunk into my mind during a business meeting last night: “Content is Forever“. I thought of all the investments you can make in SEO, your site design, site organization, links, etc. Those things can change and “die”, but your content can live forever.

What I learned from PubCon 2007

You can read all about the PubCon sessions, but you may not have enough time to go through each session. Plus, just by reading the recaps it’s tough to find the gems, the nuggets of knowledge, that were shared. So…I thought it would be helpful to share with you what stood out to me as […]

Doing Good, with Good Content, is Great Branding

Earlier this year I wrote about Doing Good As LinkBait, specifically about a movie theater company giving a discount to our troops. Last week I also wrote about how great content is really at the heart of SEO. Well, Xerox has gone out of their way to “do good” by creating LetsSayThanks.com, where on their […]

Can you do SEO with just Content?

Michael Martinez has a great blog called SEO Theory and recently wrote about the myth about search engines favoring large domains. When I read this my first thought was it was a response to Rand’s post (from the day before) about Why it pays (in search) to be big and popular compared to small and […]

Doing Good as Link Bait

I was reading an article (here too) just the other day about how National Amusements, a company that owns 1500+ theaters, gave away free movie tickets (and popcorn and drinks!) for the US armed forces and their families to “offer enjoyment and relaxation, and to keep families together” for the whole month of July. Starting […]

Deliver on your Page and Ad Titles

A radio ad I heard this morning starts out “Another how-to half minute from the Home Depot…”. Now, before you read on, what are you expecting to get out of the next 25 seconds or so left of this radio spot? A “how-to half minute” makes me ready to learn something about landscaping or home […]

5 Reasons Why I Blog

I was recently tagged by Jaan Kanellis in a blog meme that has been circling around the blogosphere. The “theme” of the blog meme is “Why I Blog”, and as it goes traditionally, name 5 things and tag 5 other bloggers. As with the last blog meme I have created a Blog Meme Tracker. You […]