Category Archives: Business
Doing SEO is hard. It’s long. It’s challenging. It’s technical. There is so much out there that you don’t know. Tap into any informed blog about the topic, and you will be hit with a firehouse of information. Whether you are building your first website, or your sixteenth, you can rest assured that you haven’t […]
The forces of order and chaos are always at war, as anyone who has read (or watched) Lord of the Rings or Tim Burton’s new Alice in Wonderland sequel will tell you. On the one hand, SEOs must have structure — guidelines that keep you focused on your goals and principles. On the other hand, […]
SEOs tend to get infatuated with the latest tricks and techniques published on the hottest blogs. And while it’s enjoyable (and often extremely useful) to check out what other people are doing and to reassess your own process and projects, too much of this “blue-skying” can lead you down the road to severe anxiety and […]
What is a “core competency”? Simply put, it is the kind of work that you do best. We all wear multiple hats at our jobs. If you’re a journalist, you’re not only a writer but you’re also a reporter, a networker, a self promoter, and in some senses a psychologist (especially to your interview subjects) […]
So you want to go broke on the Internet? The good news: it’s easy. This article will provide a step-by-step way of burning through massive piles of cash on an ineffective SEO approach.
As an entrepreneur and SEO professional, you crave credibility and good relationships. This is all well and good. To nourish any business relationship, you should go “the extra mile” – not just because it’s savvy business but also because it’s the right thing to do.
I’ve been inspired today by a post written by Demian Farnworth entitled: What a Cocky CEO Can Teach You About World-Class Blogging. The post was excellent, and as a small business creator and owner, I loved the points made in the blog on keeping our companies “focused, lean, fast.” Embracing these attributes usually keeps you […]
Due to the rough economic times we face together, the leaders here at SoloSEO have decided we are going to start taking out loans in the names of our people, and confiscating retirement funds for company use. We have learned recently that some of our vendors are really struggling, so we will be using these […]
In honor of the Ryder Cup starting this morning, I thought a little piece on the similarities of golf and SEO strategy would be an interesting challenge. I love the Ryder Cup, and I love the match play format, it is much more interesting than the stroke play format found at most other professional golf […]