SoloSEO has been quite a surprise. When we launched last November, we had no idea the draw a stand alone SEO system would have, nor the level of interest it would generate. It has been truly a whirlwind. We did some quick figuring the other day and discovered that domains from over 40 different countries are currently using our site to SEO their sites. It is also surprising Germany and Russia are the top two, since the site is only being offered in English, and not localized for any other foreign language. There was no way to predict this amount of international interest. Of course we are thrilled to see so many from all over the globe interested in what we are doing, but we now feel pressure to address the SEO needs of site owners who can’t read English, and provide them with the SoloSEO tools in their own languages.
Personally, international business is a big passion of mine. My graduate work was done at Thunderbird, a graduate business school located in Arizona which focuses only on international business, and is ranked by U.S. News as the top school in that specialty. After graduating I was hired by a firm located in Utah, which sold a mineral in over 50 different countries. I was given the title of Global Marketing Director, and put in charge of overseeing the foreign markets, both in managing the distributors and determining our global marketing strategies. It was a wonderful time, doing what I had gone to school to do, international business. I loved the travel and the many countries I got to visit. In a typical year I would visit half of our distributors in 25 + countries, traveling about half the year. It was horrible on my social life, but I personally learned a ton about the world of international business, and how to ask where to find a bathroom in many foreign languages.
When I eventually decided to go out on my own and do the entrepreneur thing, I had hoped to continue with my international life. I started a consulting company with a partner, and we attempted to assist other companies on how they could expand their business operations into international markets, but this proved to be a tough sell. Many of the companies we met with thought we were too young, with too little international experience (5 years) to be consultants of anything, and especially in international business. Eventually, with my international dreams dashed, I had some technology built by a company I was attempting to represent in Japan, and started an online technology company that transferred digital files overseas for processing. This company became the extent of my global business aspirations and I was severely disappointed. But at least I got to be an entrepreneur, and I began to focus my attention on making a living in other ways. I decided it was time to put food on the table and take care of my families financial needs, but I hoped for an opportunity to “go global” in the future.
Michael and I originally met during the development on the first online company, and we struck a bond/partnership. 7 years later we have now launched other technology companies, all of which are focused on delivering online services to domestic clients. And this was also the original design behind SoloSEO. We just felt is was important for domestic site owners to have all the SEO tools they need, all in one place, so they could make SEO a less painful process. We knew others were probably struggling like we were, and they just wanted to optimize their site, to hopefully attract potential clients who were searching for their products. It was our hope the launch of SoloSEO would address the SEO needs of many domestic site owners, little did we know the international excitement which would grow quickly. Soon we had requests from the UK, Spain, Germany, among others for potential strategic partnerships, and international site owners, from many non-English speakers were signing up for the service. It was quite hard to believe, but here we are, and we are now trying to best capitalize on this interest.
So, as of last Friday, I have been here in Tokyo, Japan meeting with potential partners to hopefully offer our SoloSEO tool set in Japan (which is why my Japanese business card is included as the image above). I truly love Japan, I love being here. I lived here for a few years, over 20 years ago, and I studied Japanese in college, so I have grown to love the Japanese people, the culture, the language, the business methods and the food. Japan is as unique as any country on earth, but much more civilized, and perpetually polite and proper (and safe) than all others, which is also what I like about Japan. If you get a chance to visit Japan, you must take it, you will not regret it.
So in this post, I guess I wanted to say “thank you” to everyone who has made this trip to Japan possible, and I hope there will be many more international trips possible in the future. The growth and success of SoloSEO is remarkable, and we hope future international partnerships will contribute to our growth, which will continue to ensure that SoloSEO is always on the cutting edge in providing the best in SEO online tools. We assuredly continue to provide our clients with the most efficient and effective SEO tools available, no matter which country they are living in, or which language they speak.
Yoroshiku Onegaishimasu. 😉
I’ll be back home Thursday, I hope the weather will be sunny and warm. I need to golf soon.