Category Archives: Customer Perspective

9 Steps to Land & Keep Fortune 500 Clients

I’ve been inspired today by a post written by Demian Farnworth entitled: What a Cocky CEO Can Teach You About World-Class Blogging. The post was excellent, and as a small business creator and owner, I loved the points made in the blog on keeping our companies “focused, lean, fast.” Embracing these attributes usually keeps you […]

Online Reputation Strategies

In the evolution of all things online, we have come to a place where individuals can now employ some online strategies to really hammer at a firm’s or individual’s reputation. And if these dipsticks are good at what they do, they can have a disastrous influence on potential clients and partners. Michael and I have […]

Paid Links are Bad, No Good, No Bad…

Michael Gray doesn’t know who I am, I don’t expect him to. We sat next to each other one day at lunch during Pubcon, he is a polite, engaging guy, with obviously tons of knowledge in SEO/SEM field. I enjoyed Michael’s many interviews on Local search, and learned much from his posts. He has earned […]

Specialized Search is Simple Economics

There has been much speculation about how personal and local search, which I term “Specialized Search,” will affect search marketing strategies in the future. Although it feels recent, the discussion of more specialized search systems really started to heat up back in 2004, when Google’s Sergey Brin made comments concerning Google’s foray into Specialized Search […]

Image Isn’t Everything, But It Is Something.

Taking a look at the corporate logs in the image to the left, how do you feel about those brands? Do you feel anything? Much in marketing is focused on influencing the public’s perception of our companies, our products and our brand. We want others to think our products/services are high in quality, a good […]

Is a Customer Ever Wrong?

The simple answer is yes, there are times when the customer is wrong, but that doesn’t really matter much in the end. We still have to deal with the situation and attempt to make the most of it, while not further upsetting and potentially losing a client. This can be very tough for some, I […]

Hey Businesses… Its about Blogging time.

A good friend of mine, Thayne Peterson, called up yesterday and asked what he should do with his website to just help it perform a bit better. As you can imagine we get that question quite a bit around here, especially now that more people have kind of figured out what SoloSEO is about. This […]

It’s All About the Experience

Marketing, in whatever form, is all about the experience. This is the why behind how link bait and viral marketing work.

When the First Result Is Not the Best Result

You have probably tried Google’s “I’m Feeling Lucky” button before. But what if you based your business and purchasing based solely on getting the first result of a query?

When a Good Domain Name is Bad

I just moved to Southern Utah (hence the lack of posts). We found a nice local furniture store, Boulevard Home Furnishings, that everyone calls “The Boulevard”. They seem to do everything right, the perfect furniture store. They have car shopping carts for the kids, candy for the kids, bottled water for the adults, sales people […]