Category Archives: Customer Perspective
I’ve been inspired today by a post written by Demian Farnworth entitled: What a Cocky CEO Can Teach You About World-Class Blogging. The post was excellent, and as a small business creator and owner, I loved the points made in the blog on keeping our companies “focused, lean, fast.” Embracing these attributes usually keeps you […]
There has been much speculation about how personal and local search, which I term “Specialized Search,” will affect search marketing strategies in the future. Although it feels recent, the discussion of more specialized search systems really started to heat up back in 2004, when Google’s Sergey Brin made comments concerning Google’s foray into Specialized Search […]
Taking a look at the corporate logs in the image to the left, how do you feel about those brands? Do you feel anything? Much in marketing is focused on influencing the public’s perception of our companies, our products and our brand. We want others to think our products/services are high in quality, a good […]
The simple answer is yes, there are times when the customer is wrong, but that doesn’t really matter much in the end. We still have to deal with the situation and attempt to make the most of it, while not further upsetting and potentially losing a client. This can be very tough for some, I […]
Marketing, in whatever form, is all about the experience. This is the why behind how link bait and viral marketing work.
You have probably tried Google’s “I’m Feeling Lucky” button before. But what if you based your business and purchasing based solely on getting the first result of a query?
I just moved to Southern Utah (hence the lack of posts). We found a nice local furniture store, Boulevard Home Furnishings, that everyone calls “The Boulevard”. They seem to do everything right, the perfect furniture store. They have car shopping carts for the kids, candy for the kids, bottled water for the adults, sales people […]