Category Archives: Marketing

6 Steps to Effortless SEO

What’s the easiest way to make fast cash with search engine optimization (SEO)? If we knew that, we would be too rich to lower ourselves to write blog posts like this.

Don’t be a Victim of Online Fraud

Due to all the mortgage fraud around here, and throughout the country, there have been public service announcements popping up, to better “educate” us about the dangers of fraud. Fraud seems to be a part of life, with new ploys being developed all the time to take advantage of trusting individuals. The last comment of […]

What the Customer Actually Wanted

In SEO – Be A Tortoise, Forget the Hare.

On Aaron Wall’s site www.seobook.com, Aaron Wall makes a statement which makes me chuckle every time I read it, not because it isn’t somewhat true, but because I can imagine how it must drive others crazy. Aaron states,

Image Isn’t Everything, But It Is Something.

Taking a look at the corporate logs in the image to the left, how do you feel about those brands? Do you feel anything? Much in marketing is focused on influencing the public’s perception of our companies, our products and our brand. We want others to think our products/services are high in quality, a good […]

Unexpected Features Gives Product Passion

I took up running about a year and a half ago, starting with a 4K. I’m hoping next year to run the St. George marathon with Aaron. Being a gadget guy, and an Apple guy, I asked my wife for the iPod Nano and Nike+iPod kit for Christmas. This gadget tracks how far and fast […]

Hey Businesses… Its about Blogging time.

A good friend of mine, Thayne Peterson, called up yesterday and asked what he should do with his website to just help it perform a bit better. As you can imagine we get that question quite a bit around here, especially now that more people have kind of figured out what SoloSEO is about. This […]

It’s All About the Experience

Marketing, in whatever form, is all about the experience. This is the why behind how link bait and viral marketing work.

The Marketing 4 Ps and SEO

Much of a discussion on marketing can be broken down into what is termed “The Marketing Mix, or the 4 Ps” namely; Product, Price, Place, Promotion. Product being the service or product we sell, Price being the retail price a customer will pay for the product, Place being the locale where the product is purchased […]

When a Good Domain Name is Bad

I just moved to Southern Utah (hence the lack of posts). We found a nice local furniture store, Boulevard Home Furnishings, that everyone calls “The Boulevard”. They seem to do everything right, the perfect furniture store. They have car shopping carts for the kids, candy for the kids, bottled water for the adults, sales people […]